Drama : Aahat
Written By Haseena Moin
Directed By : Sahira Kazmi
Star Cast : Samina Ahmed,Salman Ahmed,Qazi Wajid,Sania Saeed
Compatible with all systems (PAL/SECAM/NTSC)
Will play on Multi-region DVD players
Description:
Aahat (An Approaching Sound) is the story of a young couple, their dreams, social pressures and the consequences of having too many children too soon. The television drama of six one-hour episodes is an outstanding example of the success of the Enter-Educate concept in diffusing family planning messages. It marked the first highly visible collaboration between Pakistan TV and the National Population Program, signaling a positive change in high-level government commitment to family planning communication in Pakistan. As in many Muslim societies, family planning has long been considered too sensitive a topic for mass media.
However, the overwhelmingly positive response that the drama received has quieted such misconceptions and given high visibility to family planning. Originally scripted in Urdu, followed by an English subtitled version, the drama was broadcast on Pakistan Television (PTV) beginning October 1, 1991.
Starting in August 1990 the Johns Hopkins University/Population Communication Services (JHU/PCS) assisted the Government of Pakistan, Ministry of Population Welfare (MPW) in the design and implementation of a comprehensive family planning communication strategy.
The design of the National Family Welfare Campaign followed the the P-Process, a research-based, impact-oriented approach to message design and program implementation. Analysis: Aahat, a drama woven out of the human issues at the heart of family welfare, was shaped by key research findings on the process of family planning decision-making.
The drama aimed at increasing husband-wife communication on issues of birth spacing and increasing demand for contraceptive services.
Aahat was viewed by an estimated 30 million people, and was among the most popular prime-time shows on PTVs fall season. The drama was discussed on television talk shows and covered extensively in the English and Urdu pressapproximately fifty reviews and articles in all.
A review in Jang the most widely read Urdu daily, concluded with the following lines, AAHAT centers around a familys well-being, with the entire society reflected in it. Broadcast in six parts, this mini-series has proved to ba a unique form of instruction. Perhaps in the darkness of ignorance and illiteracy, this small “aahat” brings news of bright and hopeful destiny.
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